eCommerce now and tomorrow
7 Min Read
Many eCommerce stores sell the same products, which can lead to e-commerce fatigue. Customers become accustomed to shopping around or getting what they need online and avoid brick and mortar stores. Why not try out something new?
This e-commerce fatigue is exacerbated by introducing e-tailing behemoths like Amazon and eBay, which have created a sense of complacency among e-tailers. Competition has never been as stiff as it is right now. Global retail eCommerce sales will reach $5.448 trillion in 2022, more than doubling the figure recorded for 2018 because of a 25.7% surge this year and an additional 16.8%.
It's challenging to gain traction with eCommerce sales unless you are a new brand or your site offers an unquestionable advantage over others in the market. This can come in excellent customer service, better product selection than rivals, or simply recognizing problems faced by customers and implementing solutions before anyone else does.
Suppose you have already decided to enter into e-commerce. In that case, choosing a platform on which to sell online is a critical decision. Suppose you are using eCommerce platforms like Magento, Shopify, Prestashop, or BigCommerce. In that case, e-commerce sales will give you a chance to move up the e-commerce ladder and enjoy e-commerce growth opportunities.
Supporters of eCommerce growth see e-tailing as the only way forward for all business owners and consumers when they want to buy anything, anywhere, and at any time. It's not just about selling products; it's also about building relationships with customers who keep coming back for more and spreading awareness of your brand.
Amazon has been in the e-tailing game for over 20 years now, but that does not mean other eCommerce store owners can't learn from its success. e-tailing gives you a chance to build relationships with customers who will return to your eCommerce store and spread awareness about your brand. eCommerce has been around for decades, but e-tailing is here to stay and offers several opportunities that range from e-commerce growth sales, ecom money-making, ecom traffic generation & eCommerce sales tax, among others.
Ecommerce growth allows you to focus on what works for your business in the long run, instead of investing all time and resources in immediate returns such as eCommerce sales from day one or month one . e-tailing can help you move up the e-tailing ladder much faster if you put the right structures in place. Treat online e-commerce as a business, and e-tailing will make you ecom rich. e-Commerce sales are great, but e-commerce growth opportunities allow eCommerce store owners to enjoy the benefits eCommerce gives over time. Offline ecom stores simply can't compete with e-tailing giants.
Successful eCommerce growth also relies on an effective content marketing strategy. As an eCommerce store owner, you need to know what products to sell online, how to price them, and where to host them, among other things. On top of this, the best eCommerce platforms feature data insights that enable e-tailing businesses to buy help their customers find their products and convert leads into paying customers. Content marketing is about creating something worth reading or listening to and eCommerce experts (like ecom sellers) know e-tailing success depends on eCommerce growth opportunities.
Content marketing is about building relationships as much as anything else - e-tailers need to be where their customers are, whether that's Facebook, Instagram, or Twitter. So how do you build a content marketing strategy for eCommerce sales?
Consider the following points when developing your eCommerce content:
Know your audience - who are they and what are their interests? What platforms do they use the most? Are any of them particularly visual or auditory learners? If so, you can tailor your e-tailing efforts around this. Know where they hang out online - Reddit makes it easy to find communities based on particular interests, while Google Alerts can help e-tailing businesses to keep tabs on what customers are saying about them online.
Know what you're trying to say - ecommerce content doesn't have to belong and in depth, but e-tailing experts need clear messaging that they can adapt for different channels. eCommerce growth starts with eCommerce sales, but its ultimate goal is ecom money-making.
Content marketing is important for e-tailers because it lets ecom store owners get their potential customers interested enough in a product that they'll buy it or at least visit the e-tailing shop's site. The next step is converting those leads into paying customers, which depends on how good an eCommerce platform you use and how well you target your audience. eCommerce growth is key ecom money-making success. Once you've got eCommerce sales, the next step is e-tailing growth - learn more about eCommerce growth. e-tailing requires a long term commitment to master e-tailers have been around for decades, but that does not mean other eCommerce store owners can't learn from its success.
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